Frequently Asked Questions

Q: What is HTF?

A: The Hardlines Technology Forum (HTF) is the place where professionals from all segments of the hardlines / home improvement, building / industrial supply,
garden / outdoor living, housewares and home goods industries come together to discuss and implement advancements in supply chain technology that are necessary to compete in today's business environment. The goal of the conference is to provide a place and an atmosphere for open dialogue, making it easier for companies to develop and integrate new technologies in relation with their key trading partners, as well as within their own businesses.

Q: When is the conference being held?

A: Sunday, April 18 through Wednesday, April 21, 2010 at the Renaissance Schaumburg Hotel.

Why is HTF different from other conferences?

It is the only technology conference that promotes and encourages collaboration and participation to resolve industry issues. In addition to being packed with educational tracks that address the real-world technology concerns of industry professionals, the conference includes regularly scheduled networking sessions and informal super sessions (e.g. Buyer / Seller Forum and Buyer Panel) that ensure retailers, wholesalers and manufacturers alike have the opportunity to meet and discuss issues of concern with peers, associates and trading partners.

Q: Why should I attend HTF?

A: HTF is the only technology conference dedicated to promoting and encouraging collaboration and participation between both the buy and sell-sides of the hardlines industry and technology providers to resolve industry issues.  The hardlines industry has been at the forefront of integrating best practices into business systems and continues to adopt current and emerging technology initiatives to improve supply chain efficiencies.

What topics will be covered?

The educational sessions at the HTF conference will include three concurrent tracks dedicated to:

  • Supply Chain Management
  • Technology Trends and Innovations
  • The Business Side of Technology

While each track has been developed to capture specific levels of business processes and technology integration, you are able to attend any session you like, regardless of the track title. It is up to you to determine which session will provide the most benefits. Keep in mind the swift progression of technology, as many of past years’ emerging strategies have already become current tactics and/or foundation solutions.

Q: Who puts the conference together?

Together with the American Hardware Manufacturers Association (AHMA), sponsors and conductors of HTF, a committee of leading industry peers that represents both the buy and sell-sides of the industry and solution partners determines the conference agenda and ensures that the program content is relevant.

Q: My company doesn't make hardware -- what's in it for me?

HTF is about business processes and technology and their effects on you and your company. It covers the entire home improvement industry and beyond – hardware, tools, plywood, gypsum, paneling, plumbing, electrical, housewares, appliances, garden and nursery, industrial supply and any other product categories that you might find in a hardware / home improvement store, home goods outlet or professional contractor warehouse. Therefore, the issues discussed at HTF are broad-based as well as issue specific to assist all industries in dealing with business technology issues. Many HTF attendees represent companies that trade across both industry and international boundaries, including Hunter Fan, Target Stores, RONA Canada, Weyerhaeuser, The Home Depot, ClosetMaid, Canadian Tire, Andersen Windows and Lowe’s. Click here for a list of previous years' attending companies.

Q. Who Should Attend HTF?

A: Industry professionals who are responsible for the sales, marketing, operations, logistics and financial success of their companies...and the technology infrastructure that supports them...need to attend HTF. Job titles and areas of responsibility include:

Owners Sales Risk Management
Presidents Marketing Transportation
CEOs Merchandising Warehousing
CIOs Finance Logistics
Data Management Accounting Information Technology

Q: When will registration be available?

A: Registration will be available approximately 6 months prior to the conference. Check the general information page for up to date pricing information.

Q: What does my registration fee cover?

A: The registration fee covers all conference sessions, all breakfasts, all lunches, Sunday Welcome Reception, Tuesday Networking Reception.

Q: What other costs will I be responsible for outside the registration fee?

A: Airfare, hotel, car rental, parking or taxi, and unscheduled evening activities.

Q: What if I register but am unable to attend?

A: If you find that you are unable to attend, you may:

  1. Send a substitute staff member from your company. Substitution requests must be submitted in writing and approved by AHMA. A $25 processing fee will apply per substitution.
  2. Request a partial refund. Cancellation requests submitted in writing to AHMA on or before February 19, 2010 are subject to a 50% cancellation fee.


Q: What is the Referral Program?

A: The Referral Program is an opportunity for HTF attendees to refer friends and colleagues in the industry to attend the forum. This program is designed to bring more value and opportunity to an already exceptional experience.

Q: Why should I refer someone?

A: Referring attendees to HTF will result in better problem solving, better results, and ultimately, a GREAT forum.

Q: Who can I refer?

A: You can refer people who have NEVER been to HTF, people who haven’t been to HTF in at least 3 years (last attendance was 2007), co-workers, people you know in the industry, anyone who might benefit from attending the forum in 2010!

Q: When am I able to refer someone?

A: Once you have registered, you can now officially refer someone. You can technically refer someone at any time; however, you will need to give your referral your registration confirmation number, which you get when you have registered.

Q: What is my personal referral code?

A: Your personal referral code is your registration confirmation number.

Q: Why do I need to give this to the person I’m referring?

A: You need to give your referral your personal referral code because it allows us to track your referral efforts. We match you up with the person who referenced you.

Q: What if I register but my referral does not?

A: If you register and refer someone, but your referral does NOT register for the forum, you will not receive a gift card. Both people have to register in order for it to be considered a successful referral.

Q: If I refer someone for HTF 2010, does it also apply to HTF 2011?

A: No, referrals are only valid for one year.

Q: What happens if I refer someone, AND a co-worker refers the same person?

A: If more than one person refers the same individual, AHMA will only accept and recognize the first valid referral.

Q: Is it mandatory to refer a colleague?

A: No

Q: How do I know if I have a successful referral?

A: You will be contacted by AHMA.

Q: When do I get my $100 American Express gift card?

A: You will receive your gift cards at the registration desk when you check in.

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