Keynote Presentation - Making IT Fun Again

Tuesday, April 20, 2010

9:45 AM - 11:00 AM

Our keynote speaker for 2010 is Mr. Dave Patzwald, Vice President, IPO Integration Services at Schneider Electric. When he joined Schneider Electric North America, his IT staff had one resounding request: "Make this place fun again." Knowing happy people make a huge difference, he took on the challenge. Dave put his MBA in marketing to work for him, partnered with an old friend who was a professional comic, and used humor to drive change. His tactics included an entertaining series of videos about dealing with PC issues and email overload.

In this morale-boosting presentation, Dave will explain how to unleash your creativity and those of your fellow IT staffers, lifting people's spirits with good humor. He will talk about how to break down the stereotypes of the “non-creative boring geek,” ultimately transforming the unapproachable brand of an IT organization. This session will be a cross between an entertaining keynote and a motivational keynote with some practical advice thrown in for good measure. Come join in the fun!


David Patzwald is the Vice President, IPO Integration Services. He is responsible for a seamless integration of the various IT teams (OD / Businesses and then embedded local ITs) into the Schneider Electric IPO organization, as well as focusing on the promotion of collaboration tools and new IT technologies. David joined Schneider Electric in 2005 as Vice President, Information Technology, responsible for all information systems and services in the North American Operating Division.

Dave joined the company with over 20 years of diverse business and information technology experience. Prior to Schneider Electric, he was the founder and president of smallCo, an IT solution business whose clients included Kinko's, Wm. Wrigley Jr. Co., and Brach's Confections.

Before smallCo, Dave was Chief Information Officer (CIO) for Emerging Markets within PepsiCo's Business Solutions Group, where he also led the international integration program following the Quaker acquisition. Dave also has held senior level positions at Frito-Lay, including CIO for the Asia Pacific region. Based in Australia, he was responsible for IT in ten countries and led the SAP implementation following a major acquisition.

Dave holds a bachelor's degree in mathematics and computational science from Stanford University and an MBA from Northwestern University's Kellogg School of Management.

Headquartered in Palatine, Ill., the North American Operating Division of Schneider Electric had sales of $4.3 billion (U.S.) in 2008. The North American Operating Division is one of four operating divisions of Schneider Electric, headquartered in Paris, France, and markets the Square D, Telemecanique and Merlin Gerin brand products to customers in the United States, Canada and Mexico. In the United States, Schneider Electric is best known by its flagship Square D brand, with Telemecanique becoming increasingly known in the industrial control and automation markets and supported by many Square D distributors. For 100 years, Square D has been a market-leading brand of electrical distribution and industrial control products, systems and services. Schneider Electric is a global electrical industry leader with 2008 sales of approximately $26.9 billion (U.S.).

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